The job of a community manager is closely tied to that of a social media manager. In fact, people use the terms interchangeably.
But the term ‘community manager’ is used to describe someone who manages and becomes the face of that community. The person manages communication especially from members of the community. These communities are sometimes Facebook groups, Facebook pages, Instagram pages and so on.
It is important that you are social media savvy and can learn to communicate well. As a community manager, you are responsible for approving content, creating content, engaging with the audience, listening and taking enquiries etc.
Community managers are paid monthly as it is almost a full-time job.
To become a community manager for a brand, you don’t need a degree. You don’t need to have been a communication student. You need to develop your social media skills.
You also have to develop your written and verbal communication.
Determine the niche that works well for you. If you are to manage a community of professional engineers and the one with nursing mothers, which would you prefer? Which can you handle better? Which can you effortless create content for and communicate with?
You have to understand the nature of content that works in the community and also the nature of people in the community. That way, you will figure out what kind of content will work.
It is also important that you gain experience as you grow in your career.
Who can you serve? Businesses with communities on Facebook or LinkedIn. Thought leaders who have communities. You can take that stress off them and earn a fee.
On a scale of 1-10, how do you like the thought of being a community manager?