Now that you understand what it means to build a personal brand, you should also know the importance of these digital assets. Have you heard the question ‘are you google-able?’ That’s exactly what this is all about.
1) Social media platforms: You should have a presence on various social media platforms. I advise you secure your names on them even if you aren’t active. In choosing your active social media platforms, you have to consider your message, your audience type and your content format. This will help you determine the best platform(s) to be active on.
2) Website: I see a lot of people talk about how having a website isn’t important especially because they want to sell something to you. But when they give you a link to purchase, they are taking you to their own website to buy. What’s the sense in that? A website is a MUST have. It could be as simple as a one-pager describing who you are, what you do, who you have worked with, how you can be reached etc. Remember, your night time is someone else’s morning. They may be purchasing or researching while you are asleep.
3) Email list: Make no mistake of starting out without planning on how to build an email list. This is your own social media platform and you can nurture them away from the noise on social media. When you want to run ads, this is also a great asset for you. Examples of platforms are MailChimp, Mailerlite, Getresponse etc
4) Cloud backup: Just so you don’t lose any files, google drive or drop box will be a great asset to you. There are other options but these are the most popular.
5) Graphics: Getting a graphics designer to design your images can be very costly. So to reduce the cost on you, tools like Canva.com, Fotojet.com, Desygner, Adobe Spark, Pixlr, Pablo, Snappa, Recite etc will come in very handy.
To also increase your visibility, consider guest posting on top blogs, write on medium.com, Nairaland etc
These platforms are very ‘google-able’ and when people search, you can easily be found.
Quick exercise: Open a fresh tab on google, type your name in the search bar. Press enter. What do you see on the first page?
Good, impressive or still needs a lot of work?