What’s this fuss about a personal brand website? This doesn’t mean building a separate business but it means you have built your business around you, become the frontman and you can simply leverage that to build extra income streams.
One of the important ways to get visible is to build a website. This has been an argument amongst people who can’t fathom why they need to build a personal brand website after building a company website.
Well, even Bill Gates has a personal website. That’s not reason enough, I know. But then, the moment you decide to be in the limelight, achieve a bigger purpose, use your name to project your values and that of your company, you should consider a website. Sometimes, people search for you to see what you are all about and it’s not enough to read what other people are saying. What are you saying about yourself? Who do you say you are?
On your website, these should be the important pages you must create.
- Home page – Consider this the landing page of your website. This particular page can make or mar your personal brand. It is the page where you create a first impression. Avoid making it so crowded. Keep the content, images and design simple. You can have a pop up or a lead that offers something valuable for first time visitors. You can also have a brief summary of some parts of the website here. Before you create this, ensure you have the design clearly mapped out to fit your personal brand.
- About Me – This is what your entire website is about. People want to know if you are worth it and this is where you get to convince them. Share who you are, what you do, why you do it. Testimonials, people you have worked with, certifications (if any). Some people even tell personal stories of their journey, share a bit about their family and hint on the kind of audience they work it. This page is solely dedicated to blowing your trumpet. The name of the page can also be tweaked to ‘About’ or ‘About (your name)’
- Services – This is where you can outline the services you offer. Remember the rule – keep it simple. Make the call to action really clear. Avoid using jargons.
- Blog – This is the most ignored page on a website yet the most powerful. Powerful because all the content you create and post here can help increase your visibility and income. Google crawls your website and with good SEO, when someone searches the web, they can find what you have written. I’m sure you have gone online to search for something and you clicked on a link. That means you have been reading people’s blogs. Even if you post here on Facebook, take that same content and post on your blog. Also when people read your content and they enjoy it, they can make their decision to work with you or buy your product. Content marketing with a mix of your personal brand is fire!
- Contact page – This is also an important page. Sometimes, people may be looking for your details to contact you for an opportunity. Have an address (not your home address) on the website, a business phone number, and an active email address. You can also have a contact form where they can leave you a message.
Owning a personal brand website is a great investment and can be used for almost anything. Instead of using linktree on Instagram, use your website. Instead of building landing page software, use your website. Instead of sending people to other links, use your website. This helps increase your perception and positions you as a professional. Your website is also a constant reminder of your name.
Do you have a personal brand website? How often do you use it?