In building your personal brand, consistency is very key. Your brand assets add a touch of professionalism to whatever you put out there. Key point is that they must be the same everywhere.
What are these brand assets?
There are logos and there are logos. But like I like to say, start where you are! Canva is a tool I have used to create logos for some of the businesses I test. The bad part about it is that I have seen people use these logo templates in different forms and colours. As you grow, you can rebrand to a proper logo that depicts who you are and differentiates you from the rest.
When you have determined your business colour (refer to colour psychology to know colours and their meanings), you should have the hexadecimal code. You can also tell your graphic designer to give it to you. The reason is that every colour has over a hundred shades. You hear cockroach brown, onion purple, angry red etc, they are simply referring to shades of colours. You are a professional so what you have to do is to get the code so that it will be consistent on all your works.
This refers to fonts. Choose one or two fonts for your brand and stick to it.
God sees the inward and man sees the outward. You have to take a very professional shot to display on your digital platforms and for your speaking engagements. For men, dress in a suit, have your hair combed, do a light makeup (yes, I said it. Powder and lip gloss won’t hurt you). For the ladies, have your hair made, makeup, wear a nice dress etc. If you don’t know how to pose, use Pinterest to search.
This is an asset that will help drive more sales to your business. Your result is a huge asset. The more results you get, the more people will be interested in working with you.
Do you need a personal brand guide to help you get these exercises done in 5 minutes?