As a brand owner, you may have two or more interests and marrying them together can be a bit difficult especially if they are unrelated. You don’t want to confuse your audience and that’s why having a personal brand is great. In as much as you are known for one particular thing, it is also okay to talk about something different per time.
For example, Gary Vaynerchuk is known to be an unapologetic social media guru. He talks about how you can smash on social media and even discusses trends. But that’s not all. Per time, he talks about growing a business, having a great mindset, personal branding, investment, travel and wines.
Steve Harvey started out as a comedian but today, he talks on relationship, love, marriage etc.
Sometimes, these things come from what we experience in life and for some, it is just something we are interested in. This is where mind mapping comes in.
Mind mapping increases your creativity and productivity because it’s an excellent tool to let you generate more ideas, identify relationships among the different data and information, and effectively improve your memory and retention.
Making a mind map is an excellent way for you to be able to sort through your thoughts and ideas. This activity allows you to quickly generate creative and even unique ideas in less time. It gives you the freedom you need when brainstorming so that the flow of ideas is not blocked or hampered as linear thinking does.
It is a great way for you to categorize and organize the ideas you brainstormed and identify their relationships. By using a single page or space you can already place a huge amount of information and check its connections. Making connections is easier to do because you have all the information about a particular topic in a single glance. It can even help you discover new relationships among seemingly unrelated ideas and information.
The use of colours, images, and keywords in mind mapping aids in enhancing your memory and retention. Isn’t it easier to remember information this way rather than reading long sentences? The use of colours, images, and keywords also help make learning more interesting and fun so you become more motivated to remember important details.
To be able to fully understand the meaning of a mind map active participation is important. You have to know that mind maps provide a self-explanatory information and structure that can be understood best by taking part in it.
Quick exercise: For starters, your mind map can begin with your story, values, community, products and then you break each one further down.
For example, Story
– What’s my core message?
– Which of my stories connect with my core message?
– Who is my target audience?
– In what format should this story be told?
– What keywords do I use to make it more compelling?
– What will be my call to action?